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AI automation engineered for a 30% revenue lift.

Bulsu Labs is the specialist studio building the custom AI systems category leaders run their business on. Every engagement is scoped to one measurable outcome. Target +30% inbound conversion, 10+ hours a week freed per operator, or a close week shipped in a day. Deployed in 4 business days. Owned by you.

Scope your build Outcomes by industry

Outcomes we engineer

Four systems. One measurable result each.

We don't sell seats, templates, or Zapier recipes. We design, build, and operate the custom AI systems that move revenue, reclaim senior-time, and make a back office run itself. Every engagement is anchored to a single quantified outcome, then shipped, owned, and maintained.

01 · Revenue ops

A CRM that closes, not just logs.

Inbound triage, intent scoring, and first-party lifecycle automation on the customers you already have. Engineered to convert more of the traffic you've earned and shorten sales cycles. Built strictly on your consented, owned customer data. We do not build cold outreach, scraping, or mass prospecting systems.

  • Inbound lead triage, enrichment, and intent scoring
  • Transactional and lifecycle email to your consented subscribers
  • Renewal, churn, and expansion signal surfacing
  • Stale-deal sweeps and CRM hygiene

Target: +20-30% inbound conversion, cycle time down 25%.

02 · Operations

Operations that compound, not accumulate.

We map the handoffs, approvals, and exceptions your team quietly drowns in, then rebuild them as a system that scales without adding headcount. Zero-touch where possible; human-in-the-loop where it matters.

  • Approval and review routing across Slack + Notion
  • Customer and project onboarding pipelines with SLAs
  • Document intake, OCR, parsing, and filing
  • Exception handling and escalation paths

Target: 10-15 operator hours reclaimed per week.

03 · Finance & reporting

Close the books in a day, not a week.

Reconciliation, invoicing, AR, monthly close, board-ready dashboards. We rebuild the finance stack to run itself, with one source of truth and zero manual re-entry between systems.

  • Stripe / Paddle / Shopify payout and CRM reconciliation
  • Automated invoicing and AR follow-up sequences
  • Monthly close exports for your accountant
  • Live revenue dashboards against one source of truth

Target: 60-80% reduction in close cycle time.

04 · AI copilots

Copilots your senior people actually use.

Permission-aware assistants over your contracts, tickets, and knowledge base. Deployed on the data you own, with provider no-train guarantees. Replaces hours of senior-time research, drafting, and review every week.

  • Knowledge-base and SOP assistants for your team
  • Support drafting with cited sources
  • Contract, RFP, and policy review copilots
  • Unified search across Notion, Drive, Slack, and Gmail

Target: 8-12 senior-time hours recovered per week.

Who we build for

Eight industries. Eight outcome targets.

Every industry has its own broken handoff, its own senior-time leak, its own number that should be growing but isn't. Here's how we move that number. Each engagement anchors to a single metric written into the scope, then shipped inside 4 business days, deployed on data you own, and maintained against it monthly.

Niche 01 · B2B SaaS

Close more of the pipeline you already have.

Post-seed, post-PMF teams (5-50) where revenue, CS, and ops share one messy stack. We rebuild the lifecycle so every inbound, trial, and renewal moves through the funnel without a human babysitting it.

  • Inbound routing, enrichment & intent scoring
  • Trial-to-paid activation & PLG onboarding
  • Churn, renewal & expansion signal surfacing

Target: +25-30% inbound conversion, +15% trial-to-paid.
HubSpot / Salesforce · Notion · Slack · Stripe · Postgres.

Niche 02 · E-commerce & DTC

Every order, return, and margin line, reconciled.

Lean DTC brands where finance, support, and 3PL handoffs live in spreadsheets and Slack DMs. We rebuild the ops layer between Shopify, your helpdesk, and your books so nothing falls through.

  • Shopify ↔ bookkeeping payout reconciliation
  • Helpdesk replies drafted from past tickets
  • Supplier & 3PL exception handling

Target: 25-35% faster order-to-refund, 12+ ops hours/week back.
Shopify · Gorgias / Zendesk · Airtable · Xero / Stripe.

Niche 03 · Law firms

Give every partner back 15 billable hours a week.

Boutique firms where senior-time is the bottleneck and knowledge lives buried in a shared drive. We deploy permission-aware copilots over your matter files, precedent library, and intake queue.

  • Contract, NDA & RFP review copilots
  • Automated client intake & conflict checks
  • Drafting from your precedent library

Target: 15 billable hours/week recovered per partner.
Clio / Ironclad · Microsoft 365 · SharePoint · DocuSign.

Niche 04 · Medical clinics

Fill the schedule. Free the front desk.

Multi-practitioner clinics where no-shows, intake paperwork, and insurance admin silently eat a full FTE. We build the reminder, triage, and charting automations that run quietly around the care team.

  • Appointment reminders & automated rebooking
  • Patient intake & insurance verification
  • Follow-up, recall & review request flows

Target: 40% drop in no-shows, 10+ admin hours/week reclaimed.
EHR of record · Twilio · Stripe · Google Calendar.

Niche 05 · Furniture & made-to-order

Zero-touch from custom order to fulfillment.

Made-to-order and bespoke brands where every spec change spawns a WhatsApp thread, three spreadsheets, and a missed deadline. We connect quote, production, and delivery end-to-end.

  • Quote-to-order automation with configurator
  • Production status & supplier handoff
  • Delivery scheduling & customer updates

Target: 30% faster quote-to-cash, shipping errors near zero.
Shopify / WooCommerce · Airtable · QuickBooks · Slack · Twilio.

Niche 06 · Textile & fashion

Ship SKUs faster. Keep the atelier on design.

Small-batch textile and fashion operations where sample rounds, supplier WhatsApps, and SKU launches collide. We replace the spreadsheet archive with a system the founder can actually read at a glance.

  • Sample round & supplier coordination
  • SKU launch & inventory pipeline
  • B2B wholesale order automation

Target: 40% faster SKU-to-shelf, supplier chase time cut in half.
Shopify · Airtable · NetSuite · Slack · WhatsApp Business.

Niche 07 · Creators & talent

Triple sponsor throughput without hiring a manager.

Creators, talent, and representation agencies where deal flow, deliverable tracking, and invoicing live in DMs and Google Sheets. We build the deal desk that moves every brand partnership from pitch to paid.

  • Sponsor inbound triage & rate-card scoring
  • Deliverable tracking across platforms
  • Automated invoicing, tax & payout reconciliation

Target: 3× sponsor deals handled per manager, payout lag cut to days.
Notion · Airtable · Stripe · Gmail · affiliate tooling.

Niche 08 · Social & SEO agencies

Reclaim a day a week per account manager.

Client-services teams where reporting, scheduling, and SEO audits quietly eat the margin. We rebuild the delivery layer so every account runs on a system, not on the senior AM's memory.

  • Automated weekly client reports & dashboards
  • Content calendars & approval routing
  • SEO audits, rank tracking & competitor scans

Target: a full working day/week recovered per account manager.
Airtable · Ahrefs / SEMrush · Notion · Slack · GA4.

We're not the right fit if…

  • You want cold outreach, web scraping, or mass outbound marketing sequences. We build only on your first-party, consented customer data and do not offer those services, ever.
  • You want a template or a Zapier recipe. We build custom systems engineered against a specific number, not kits.
  • You want a single-week hack that dies on day 40. We engineer for the long haul and maintain what we ship.
  • You need a 500-seat enterprise rollout across 12 regions. We stay sharp up to mid-market and hand off cleanly above it.
Don't see your industry? Tell us the outcome you need

Pricing

Fixed scope. Fixed price. Fixed outcome.

Three engagements. Pick the one that matches the size of the number you need to move. Every tier ships with a written scope, a written delivery window, a target outcome metric in the contract, and a 30-day money-back guarantee. No retainers, no surprises, no hourly billing.

Operations

One bottleneck. Removed.

€450

one-time build · 2 business day delivery

+ €69 / momaintenance & monitoring

  • One end-to-end workflow engineered around a single outcome
  • Up to 3 system integrations (CRM, email, finance, ops)
  • Staging build, go-live support, written runbook
  • Monitoring & alerting out of the box
  • Target: 8-12 operator hours reclaimed per week
  • 30-day money-back guarantee
Or book a free scoping call ↗
Most picked

Growth

The revenue-and-ops system.

€750

one-time build · 3 business day delivery

+ €99 / momaintenance & monitoring

  • Up to 4 connected workflows across revenue + ops
  • Unlimited integrations (CRM, finance, helpdesk, data)
  • Custom internal dashboard & weekly reporting
  • Monitoring, alerting & weekly health check
  • Target: +20-30% inbound conversion, 12+ hours/week freed
  • 30-day money-back guarantee
Or book a free scoping call ↗

Operations OS

Your full operating system.

€850

one-time build · 4 business day delivery

+ €139 / momaintenance & monitoring

  • Multi-team system across revenue, ops, and finance
  • Unlimited integrations, unlimited workflows
  • Executive dashboards, SLA monitoring, audit trail
  • Weekly operator review & optimization cycle
  • Target: close books in a day, 25+ hours/week reclaimed org-wide
  • 30-day money-back guarantee
Or book a free scoping call ↗

Every engagement ships with a written scope, a written delivery window, a target outcome metric, and a monthly maintenance & monitoring retainer (from €69 / mo) so the system keeps working against that number after launch. If the system isn't running to scope inside 30 days of go-live, you get your money back, no arguments, no lawyers. Payments are processed securely by Paddle.com, our authorized reseller and Merchant of Record, Paddle handles billing, EU/UK/US sales tax, and receipts.

Contact

Book a 20-minute scoping call.

Tell us where the bottleneck lives and what a 30% lift in the right number would mean for your business. We'll come back with a written scope, a fixed price, and a target outcome metric inside 48 hours, or a straight "not us" with a pointer to who should build this instead.

  • 20-minute call with the founder who'd actually build your system
  • Written scope + fixed price inside 48 hours
  • No decks, no SDR chase, no cold outreach in what we build
  • If we're not the right fit, we'll say so, fast

Or open the calendar in a new tab · info@bulsulabs.com

Prefer async? Send a note. We reply within one working day.

Replies within one working day. Europe time zone. Written scope and fixed price inside 48 hours.

Field notes

Writing from the build room.

Short, practical posts on what we learn shipping AI systems in production. No thread bait, no hype cycles. Just the tradeoffs, tooling, and numbers from the build room.

April 2026 · 6 min read

The quiet AI stack: how a 12-person team replaced four tools with one workflow.

An honest field note on what we kept, what we cut, and the integrations that finally let the ops lead stop babysitting Zapier on a Sunday night.

Read the post

Ready to move a number

One outcome. One price. 4 business days.

See pricing ↗

Not sure yet

Tell us your biggest bottleneck.

Book a scoping call ↗